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  • 品牌企业、中小企业创始人/总经理,企业电商/外贸部门负责人
  • 有意愿了解当今互联网发展趋势及中国消费市场
  • 有意愿拓展跨国业务或把握中国商机

Internet-Business CEO Program helps Malaysia enterprises seize the new business opportunity in China by equipping participants with comprehensive understanding of Chinese consumers,whole picture of Alibaba’s cross-border e-commerce platform as well as strategies to make a great Internet brand.

Target Audience:

  • Founder, General Manager, Head of E-commerce or Foreign Trade Department of Malaysia Enterprise
  • Willing to know more about Trends of Internet Development and China’s Consumer Market
  • Willing to expand business overseas or seize the new business opportunity in china

Course Curriculum

Day 1: 思维决定出路 Mindset determines the way out
Part 1: 电子商务与中国消费者 E-commerce and Chinese Consumers 00:00:00
Part II: 打开电商思维大门 Open the Door of E-commerce 00:00:00
Day 2: 跨境电商 Cross-Border E-commerce
Part I: 跨境电商详解Detailed Explanation of Cross-Border E-commerce 00:00:00
Part II: 马来西亚的跨境电商解决方案Cross-Border E-commerce solutions for Malaysia 00:00:00
Day 3: 互联网品牌打造 Building an Internet Brand
Part I: 定位与品牌策略 Positioning and Brand Strategies 00:00:00
Part II: 品牌打造实践方法 Operation Methods 00:00:00
Day 4: 资源对接 Business Resources Introduction (Alibaba Group and Ecosystem Partners)
Part I: 阿里巴巴集团与文化 Alibaba Group and its Culture 00:00:00
Part II: 资源对接 Resources Introduction 00:00:00
  • 4 Days
  • 30 SEATS
  • Course Badge



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